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Sample Titles: Soft & Chewy Double Chocolate Cookies or Gluten Free Lemon Tart or Caramel Crinkle Cookies with a Twist

Now that you have your readers' attention, let them know right from the start that the recipe has been tried and tested. Share a quote from one of your happy readers who have tried the recipe out for themselves. You can always add in the quote later once you receive comments from readers, like this:




The best cookie I've had in years. Thank you! –Jane Williams

Here, it’s time to write your first, mouthwatering paragraph. Whether it's a cookie or a tart, every enticing recipe post starts with a good origin story. Describe how you came up with this recipe, what inspired you, what your family or friends liked most about it, etc. Hook readers in and show off your personality by being open and honest, or even funny! Include a number of undeniably tempting pictures under your first paragraph to get your reader enthusiastic.


Restate the Recipe Title


Section 1: List Your Ingredients


Include everything your reader needs to make this recipe perfectly, with measurements, optional additions, or alternatives. For example:

  • ½ cup (1 stick) unsalted butter, room temperature

  • ¾ cup packed dark brown sugar

  • ¾ cup sugar

  • 2 large eggs, room temperature

  • 1 teaspoon pure vanilla extract

  • 12 ounces chocolate chips or chunks

  • ¼ cup chopped walnuts (optional)

  • 1 cup milk (or nut milk)


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